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RLD Analytics

BARC's Respondent Level Data (RLD) can unlock insights and capabilities that YUMI simply doesn't. "RLD Analytics" is a our proprietary product that opens up new dimensions for Broadcasters, Agencies and Advertisers.

  • Category : Linear Media Respondent Level Data Web Application YUMI

Problem Statement:

  • Media players carry out viewership, ad expenditure, etc. analysis using data from YUMI.
  • Problem 1 – YUMI Licenses are costly and data extraction process is manual or RPA driven
  • Problem 2 – Lack of access to sampling level data

Solution

  • RLD analytics is a web app that enables you to calculate all media metrices like GRP, Reach, TSV etc. on the fly.
  • Cohort Analysis which is a laborious task in YUMI is a piece of cake for RLD Analytics.
  • Impossible sample churn analysis is now possible.
  • Create counter pitch strategies to empower your sales team 

Features

  • Simple and Power Analytics like never before
  • Fully managed by Ven Analytics
  • Covers modules like, Cohort Analysis, Property Comparison, Audience Duplication, Audience Switching, Promo Planning, etc.

Pricing

  • Free Trial: 1 Month Free for 3 users
  • One time Setup Cost: 2L
  • Subscription Cost: 25K / Month / Login
  • Infrastructure Cost: Depends on data size

Tech Stack

Application Snapshots

  • Cohort Analysis – Create Viewership based cohorts, understand and track their viewing pattern
  • Property Comparison – Counter strategize against marquee competition properties

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